For over 25 years, Winningham Strategies has helped design and construction firms focus and follow through on effective marketing programs. Michelle Winningham works with architects, engineers, contractors, landscape architects and other design/construction professionals to create a strategic approach to marketing that is tailored to achieve each firm’s specific goals.
Having carefully studied firms with successful marketing programs versus firms who continually struggle with how best to market their services, two common denominators emerge for success:
Make good decisions and maintain focus on target market sectors and clients
Invest in marketing as a consistent, ongoing set of repetitive activities—a proactive process rather than a reactive response
Identify the right clients and track future projects
Increase success getting shortlisted and winning work
Focus and follow through on the most important priorities
Strategize for the best return on marketing investment
Connect with prospects and build network contacts
Staff and system to improve efficiency and effectiveness
